[from laneeight.com] We’re LANE EIGHT and we’re on a mission to make the world’s best workout shoes. And not just good for you, but good for the planet. We started by ditching the idea that a performance shoe could only be made for one specific sport or activity in mind. We designed our first shoe – the Trainer AD 1 – from the ground up to handle your runs, your gym sessions, your group workouts, and more. So whether you’re a mall walker or a gym junkie, these shoes are for you. And that’s not even the best part! We’re reducing the impact of our shoes by using recycled plastic, algae-based cushioning, and vegan suede across our entire range.
I was contracted to form the identity of a Buffalo, NY-based art gallery and workshop space called “BAM!“. The process involved developing a brandmark and color set, along with providing visual content for web and social. I was also responsible for photographing and archiving various works from the collection.
The logo was inspired by graphics found in comics and graphic/visual motifs from the 1980’s era.
Evolation Yoga is a national chain of hot yoga studios teaching a Bikram-style practice. The owner of the Buffalo location reached out to me to design posters for some studio events. They were designed using the existing brand guidelines and were adapted for print and digital.
The posters were adapted for social media.
Spotify Playlist: The Only DIY Project Playlist You’ll Ever Need
Display & Web Banner Ads
A print ad for Syracuse Orange men’s basketball preview publication:
*self-generated project* A rebrand of FISM: International Federation of Magic Societies – a global magic competition held every four years. I used vintage magicians’ posters and victorian-style type as inspiration. Visual motifs include clouds of green smoke, aged paper and anatomical diagrams of rabbits.
The infringement festival takes pride in being unconventional, provocative, and experimental. I took those qualities and designed this poster around them.
This class project done in effort to bring some color to the Fillmore Corridor neighborhood on the east side of Buffalo, NY. Each of us graphically rendered the portrait of a well-recognized and admired African American. The banners are currently on display along Fillmore Ave between East Ferry and East Parade Streets.