Project Type: Branding

Valu Home Centers

A collection of visuals I produced while working in-house at Valu Home Centers, a local home improvement retailer with locations across WNY & PA:

Instagram story highlights:

Spotify Playlist: The Only DIY Project Playlist You’ll Ever Need

Introduction of a signature Valu hashtag. We love seeing customer DIY projects. This is our way of inviting our customers to share their Valu-inspired DIY projects on social media:

Animated web ad:


50 years of business means 50 years of tireless service, loyalty to our “VALU-ed” customers & instinctive dedication to our industry. Not a day goes by without the feeling of gratitude for the support we’ve received and memories we’ve made! Today, like every other, we look back on what we’ve created together! Here’s to years and years of DIY to come!

50 Things You Didn’t Know About Valu

A print ad for Syracuse Orange men’s basketball preview publication:


Murchie Law

Nevin Murchie of Murchie Law (Williamsville, NY) contacted me to develop a logo for a branch of his firm. Nevin specified that he wanted to go in “the monogram route” with some incorporation of the Canadian maple leaf. We came up with several ideas, narrowed to the version below. M, I and C overlap each other. The maple leaf acts as the dot of the I. Serif style type compliments the logo to communicate a sense of sophistication and class.

Murchie Immigration Consultancy



Nevin later contacted me to help him with a logo refresh. Nevin requested the monogram be left as is with only a change in the logo type.







Chandra: Senior Thesis Exhibition

I conceived Chandra for my BFA senior thesis exhibition. I branded a non-existing rooftop yoga studio and garden fusion using graphics, photography, and other media to bring it to life.

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The Food Chain: Hong Kong, China

*self-generated project* The Food Chain is an Asian cuisine catering company based in Hong Kong, China. What better way to represent the company than with a culturally-relevant symbol. The chopsticks were first used by the Chinese and then later spread to other regions within Asia. The logo is an ode to these historic instruments.

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