Project Type: Branding

Murchie Law

Nevin Murchie of Murchie Law (Williamsville, NY) contacted me to develop a logo for a branch of his firm. Nevin specified that he wanted to go in “the monogram route” with some incorporation of the Canadian maple leaf. We came up with several ideas, narrowed to the version below. M, I and C overlap each other. The maple leaf acts as the dot of the I. Serif style type compliments the logo to communicate a sense of sophistication and class.

Murchie Immigration Consultancy



Nevin later contacted me to help him with a logo refresh. Nevin requested the monogram be left as is with only a change in the logo type.







Chandra: Senior Thesis Exhibition

I conceived Chandra for my BFA senior thesis exhibition. I branded a non-existing rooftop yoga studio and garden fusion using graphics, photography, and other media to bring it to life.

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The Food Chain: Hong Kong, China

*self-generated project* The Food Chain is an Asian cuisine catering company based in Hong Kong, China. What better way to represent the company than with a culturally-relevant symbol. The chopsticks were first used by the Chinese and then later spread to other regions within Asia. The logo is an ode to these historic instruments.

Victoria Memorial Hospital: Multan, Pakistan

A friend of my professors is in the process of building and opening a hospital in Multan, Pakistan that will serve women, children, and terminally ill patients. He expressed interest in developing an identity with the help of our class. Each of us submitted a our own branding system for the institution

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