Branding Archives • joe babcock

Valu Home Centers

Since I began working at local home-improvement retailer Valu Home Centers, my team and I have focused on developing our activity on social media – specifically building our audience on Instagram and Facebook. Below you’ll see some efforts to improve the visual appeal of those profiles and ways we’ve encouraged audience interaction.

Instagram story highlights:

Spotify Playlist: The Only DIY Project Playlist You’ll Ever Need

Introduction of a signature Valu hashtag. We love seeing customer DIY projects. This is our way of inviting our customers to share their Valu-inspired DIY projects on social media:

An example of a couple animated web ads:

Static:

“50 years of business means 50 years of tireless service, loyalty to our “VALU-ed” customers & instinctive dedication to our industry. Not a day goes by without the feeling of gratitude for the support we’ve received and memories we’ve made! Today, like every other, we look back on what we’ve created together! Here’s to years and years of DIY to come!”

Marshall Kelkenberg: Album Artwork

Marshall Kelkenberg is a vocal musician based in Buffalo, NY. I worked with him to develop cover artwork for a couple cover songs he released during the 2017 holiday season.

Dawn Lynn: Rebrand

Murchie Law

Nevin Murchie of Murchie Law (Williamsville, NY) contacted me to develop a logo for a branch of his firm. Nevin specified that he wanted to go in “the monogram route” with some incorporation of the Canadian maple leaf. We came up with several ideas, narrowed to the version below. M, I and C overlap each other. The maple leaf acts as the dot of the I. Serif style type compliments the logo to communicate a sense of sophistication and class.

Murchie Immigration Consultancy

AN OUT-TAKE

Nevin later contacted me to help him with a logo refresh. Nevin requested the monogram be left as is with only a change in the logo type.

BEFORE

AFTER

Chandra: Senior Thesis Exhibition

I conceived Chandra for my BFA senior thesis exhibition. I branded a non-existing rooftop yoga studio and garden fusion using graphics, photography, and other media to bring it to life.

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Mysteria: Global Magic Competition

*self-generated project* A rebrand of FISM: International Federation of Magic Societies – a global magic competition held every four years. I used vintage magicians’ posters and victorian-style type as inspiration. Visual motifs include clouds of green smoke, aged paper and anatomical diagrams of rabbits.

The Food Chain: Hong Kong, China

*self-generated project* The Food Chain is an Asian cuisine catering company based in Hong Kong, China. What better way to represent the company than with a culturally-relevant symbol. The chopsticks were first used by the Chinese and then later spread to other regions within Asia. The logo is an ode to these historic instruments.