Branding Archives • joe babcock

Valu Home Centers

A collection of visuals I produced while working in-house at Valu Home Centers, a local home improvement retailer with locations across WNY & PA:

Instagram story highlights:

Spotify Playlist: The Only DIY Project Playlist You’ll Ever Need

Introduction of a signature Valu hashtag. We love seeing customer DIY projects. This is our way of inviting our customers to share their Valu-inspired DIY projects on social media:

Animated web ad:

Static:

50 years of business means 50 years of tireless service, loyalty to our “VALU-ed” customers & instinctive dedication to our industry. Not a day goes by without the feeling of gratitude for the support we’ve received and memories we’ve made! Today, like every other, we look back on what we’ve created together! Here’s to years and years of DIY to come!

50 Things You Didn’t Know About Valu

A print ad for Syracuse Orange men’s basketball preview publication:

Marshall Kelkenberg: Album Artwork

Marshall Kelkenberg is a vocal musician based in Buffalo, NY. I worked with him to develop cover artwork for a couple cover songs he released during the 2017 holiday season.

Dawn Lynn: Rebrand

Murchie Law

Nevin Murchie of Murchie Law (Williamsville, NY) contacted me to develop a logo for a branch of his firm. Nevin specified that he wanted to go in “the monogram route” with some incorporation of the Canadian maple leaf. We came up with several ideas, narrowed to the version below. M, I and C overlap each other. The maple leaf acts as the dot of the I. Serif style type compliments the logo to communicate a sense of sophistication and class.

Murchie Immigration Consultancy

AN OUT-TAKE

Nevin later contacted me to help him with a logo refresh. Nevin requested the monogram be left as is with only a change in the logo type.

BEFORE

AFTER

Chandra: Senior Thesis Exhibition

I conceived Chandra for my BFA senior thesis exhibition. I branded a non-existing rooftop yoga studio and garden fusion using graphics, photography, and other media to bring it to life.

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Mysteria: Global Magic Competition

*self-generated project* A rebrand of FISM: International Federation of Magic Societies – a global magic competition held every four years. I used vintage magicians’ posters and victorian-style type as inspiration. Visual motifs include clouds of green smoke, aged paper and anatomical diagrams of rabbits.

The Food Chain: Hong Kong, China

*self-generated project* The Food Chain is an Asian cuisine catering company based in Hong Kong, China. What better way to represent the company than with a culturally-relevant symbol. The chopsticks were first used by the Chinese and then later spread to other regions within Asia. The logo is an ode to these historic instruments.

Victoria Memorial Hospital: Multan, Pakistan

A friend of my professors is in the process of building and opening a hospital in Multan, Pakistan that will serve women, children, and terminally ill patients. He expressed interest in developing an identity with the help of our class. Each of us submitted a our own branding system for the institution

Self Branding ’16

A monogram style logo and stationary items to promote my work. Logo incorporates the initials of my name and a bold Pantone orange.

Original, self-coded *desktop* website with more work, click here.

Parkside Logo

This logo was designed for Parkside Association in Buffalo, NY. I designed with the intention of nodding to the arts and crafts aesthetic, which is apparent in much of the architecture in that area (notably the Darwin Martin House). The line-work mimics Frank Lloyd Wright’s stained glass. It also references Fredrick Law Olmstead’s park system with the outline of a tree.

Tatsu

Branding for a fictional Japanese Noodle Parlor. “Tatsu” (Japanese) means dragon. A dragon in Japanese mythology has 3 claws, so I designed the logo with that information in mind. The logo features 3 claws in the shape of a T, for Tatsu.

Project Type: Branding