Project Type: Advertising

Valu Home Centers

Since I began working at local home-improvement retailer Valu Home Centers, my team and I have focused on developing our activity on social media – specifically building our audience on Instagram and Facebook. Below you’ll see some efforts to improve the visual appeal of those profiles and ways we’ve encouraged audience interaction.


Instagram story highlights:




Spotify Playlist: The Only DIY Project Playlist You’ll Ever Need





Introduction of a signature Valu hashtag. We love seeing customer DIY projects. This is our way of inviting our customers to share their Valu-inspired DIY projects on social media:




An example of a couple animated web ads:






50 years of business means 50 years of tireless service, loyalty to our “VALU-ed” customers & instinctive dedication to our industry. Not a day goes by without the feeling of gratitude for the support we’ve received and memories we’ve made! Today, like every other, we look back on what we’ve created together! Here’s to years and years of DIY to come!


50 Things You Didn’t Know About Valu


A print ad for Syracuse Orange men’s basketball preview publication:




2017 Infringement Festival

The infringement festival takes pride in being unconventional, provocative, and experimental. I took those qualities and designed this poster around them.



Fillmore Corridor Banners

This class project done in effort to bring some color to the Fillmore Corridor neighborhood on the east side of Buffalo, NY. Each of us graphically rendered the portrait of a well-recognized and admired African American. The banners are currently on display along Fillmore Ave between East Ferry and East Parade Streets.