MIC: Murchie Immigration Consultany

Branding

MIC: Murchie Immigration Consultany

Nevin Murchie of Murchie Law (Harris Hill, NY) contacted me to develop a logo for a branch of his firm. Nevin specified that he wanted to go in “the monogram route” with some incorporation of the Canadian maple leaf. We came up with several ideas, narrowed to the version below. M, I and C overlap each other. The maple leaf acts as the dot of the I. Serif style type compliments the logo to communicate a sense of sophistication and class.