EMA: New Moms

EMA: New Moms

This is a new business acquisition project I did while freelancing for ad agency, Eric Mower+ Associates. Some of EMA Buffalo’s top clients are healthcare organizations. With a long history of experience with healthcare clients, EMA Buffalo aims to reach new clients in the healthcare industry. For this pitch/research study, EMA conducted surveys to compare the hospital amenity preferences of new moms among different generations. The research was then compiled into the presentation below, which I styled in imagery and infographics.




EMA pitched the study to “the Today Show” in NYC with this infographic brief:



Pregnant Moms Expect a Lot from Their Hospital Experiences